Mortgage Internet Experience

One of the challenges and opportunities I saw in starting Kaleidico was the huge disconnect between consumers “typical” Internet experience, know their expectation, and the financial services Internet experience.

The biggest opportunity and the one we are focused on first is the online mortgage experience. Here is the vision:

Revolutionizing the mortgage experience by delivering experiences that meet and exceed Internet consumers’ expectations:

  • Would your mortgage business survive on eBay? Could it stand the brutal public scrutiny of every customer transaction in the reputation mincing machine?
  • Is it simple and intuitive like Google? Is every communication and interface; whether human or technology, simple to understand and use?
  • Is it personal and preference driven like Amazon? Do you know your customers based on past interactions? Are you making recommendations based on this information and information about scenarios like theirs?
  • Is it elite like Starbucks? Do you create an experience that people would pay a premium for and share with their friends?

These are the questions I am asking our developers to continually query in building our solutions. Kaleidico is positioning itself to be the customer acquisition experts of the financial services market—starting with mortgages.

These concepts are embedded in our solution DNA. These are the type of mortgage solutions we are creating for our clients. We are creating technology innovation that busts through the complexity of the mortgage transaction. Solutions that make it easier for the lender to create these “typical” Internet-based experiences.

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