Joseph Jaffe of Jaffe Juice needs your participation in his social experiment of Bumrushing the Amazon Charts. He has written what is sure to be a killer book on social media and is looking to put his thesis to the test.
Get all the Join the Conversation community organization details and buy Join the Conversation this Sunday.
Tags: join the conversation, joseph jaffe, jaffe juice, amazon, book
Just in case you are still trying to figure out why social networking is a trend you should be monitoring–Hugh MacLeod of GapingVoid stupid proofs it for you.
Throughout life you, like any good investment, are always a product of your leverage and ability to scale. That is what a social network is all about.
Leverage is all about the depth and genuineness of the relationship. Is there trust? Have you provided consistent and repeated value to your network? This allows you to quickly and effective rally your community to action.
Scale is about having the right relationships that allow you to quickly expand your innovation or initiatives to the broader market. Is your network vertically or horizontally industry focused? Are the relationships generally at a level that impact decisions? These questions will determine if you have the ability to quickly scale an idea.
Social networks are important and certainly critical to being effective as an entrepreneur. Stop wondering if it is important and work on creating and shaping a better network.
I have been ranting about content and community in lead generation for months now, but the message often gets me skepticism at best and a confused glazed look at worst.
However, I think I may have stumbled on an enlightening analysis for my point: Steve Rubel of Micro Persuasion in his analysis of "Why Some Web 2.0 Sites Will Never Attract Big Ad Dollars." His bottom line is that traditional web site advertising opportunity metrics (i.e., reach and frequency) are flawed in assessing community (social web) opportunities. It is commercial intent.
In a recent conversation with a major publisher and lead generation platform executive I was advocating a trend in generating quantity and quality leads from the growing social fabric of the Internet. You guessed it. I got the skepticism response. What was the counter to my argument? People will share what they ate for breakfast and who their favorite baseball team is, but not the sacred details of their financial choices.
The first question becomes what is my desired result(s)?
I want to create a position or a place in the social networks of the Web where people go when they have commercial intent. And then I want them to be influenced by social content to:
Then, the second question is: Can I increase commercial intent on community or social platforms?
Absolutely, people are always looking for a good deal. That is the appeal of eBay and Amazon. And they love to buy the buzz (e.g., Cabbage Patch Dolls, Tickle Me Elmo, Toyota Prius, Apple iPhone).
So, how would I do that? Let’s stay focused, simple, and cheap–use/test Facebook.
Now, to really make it work you have to add in the buzz. Here are a few hints on consistent money makers (more info is call consulting revenue): ego, exclusivity, value I can pass to friends/network.
Tags: social network, social web, community, quicken loans, lendingtree, lowermybills, bankrate, bill rice
Yahoo! has launched their new social networking platform into private beta. It is very Facebook-like with some interesting features. If you would like an invitation to try it out email me wmrice [at] gmail [dot] com.
My Yahoo!Mash Profile: http://mash.yahoo.com/wmriceusa
I must confess I don’t get (conceptually) the fascination, but I suppose I need to try it…
Marshall Kirkpatrick » Twittering more than blogging
This is particularly fascinating, considering the number and frequency of production software pushes we do at Kaleidico:
MicroPersuasion highlights eBay bringing social software like wikis, blogs, and tags as marketing tools to their sellers.
These are some of the ultimate tools of the attention economy. It will be interesting the tools that come up with that begin to harvest our attention, and make it easy to create value to consumers and companies with products and service that may interest you.
