Join the Conversation Social Experiment

Joseph Jaffe of Jaffe Juice needs your participation in his social experiment of Bumrushing the Amazon Charts. He has written what is sure to be a killer book on social media and is looking to put his thesis to the test.
Get all the Join the Conversation community organization details and buy Join the Conversation this [...]

Why is Social Networking Important?

Just in case you are still trying to figure out why social networking is a trend you should be monitoring–Hugh MacLeod of GapingVoid stupid proofs it for you.
Throughout life you, like any good investment, are always a product of your leverage and ability to scale. That is what a social network is all about.
Leverage is [...]

Attracting Big Ad Dollars and Generating Quality Leads

I have been ranting about content and community in lead generation for months now, but the message often gets me skepticism at best and a confused glazed look at worst.
However, I think I may have stumbled on an enlightening analysis for my point: Steve Rubel of Micro Persuasion in his analysis of "Why Some Web [...]

Yahoo!Mash

Yahoo! has launched their new social networking platform into private beta. It is very Facebook-like with some interesting features. If you would like an invitation to try it out email me wmrice [at] gmail [dot] com.
My Yahoo!Mash Profile: http://mash.yahoo.com/wmriceusa

Twittering?

I must confess I don’t get (conceptually) the fascination, but I suppose I need to try it…
Marshall Kirkpatrick » Twittering more than blogging
This is particularly fascinating, considering the number and frequency of production software pushes we do at Kaleidico:
Dave Winer on Twitter for Coding Communities
Technorati Tags: twitter, blogging, software, cocial

eBay Mainlines Social Software as Marketing Tools

MicroPersuasion highlights eBay bringing social software like wikis, blogs, and tags as marketing tools to their sellers.
These are some of the ultimate tools of the attention economy. It will be interesting the tools that come up with that begin to harvest our attention, and make it easy to create value to consumers and companies [...]