Joseph Jaffe of Jaffe Juice needs your participation in his social experiment of Bumrushing the Amazon Charts. He has written what is sure to be a killer book on social media and is looking to put his thesis to the test.
Get all the Join the Conversation community organization details and buy Join the Conversation this Sunday.
Tags: join the conversation, joseph jaffe, jaffe juice, amazon, book
This is what I have been waiting for: FriendFeed.
I wan’t to know what my friends and blog readers are doing, reading, watching, consuming. This could be better than any filter, news site, periodical, or newspaper, or search engine for my daily information, IMHO.
Tags: friendfeed, social content, social software
I have been ranting about content and community in lead generation for months now, but the message often gets me skepticism at best and a confused glazed look at worst.
However, I think I may have stumbled on an enlightening analysis for my point: Steve Rubel of Micro Persuasion in his analysis of "Why Some Web 2.0 Sites Will Never Attract Big Ad Dollars." His bottom line is that traditional web site advertising opportunity metrics (i.e., reach and frequency) are flawed in assessing community (social web) opportunities. It is commercial intent.
In a recent conversation with a major publisher and lead generation platform executive I was advocating a trend in generating quantity and quality leads from the growing social fabric of the Internet. You guessed it. I got the skepticism response. What was the counter to my argument? People will share what they ate for breakfast and who their favorite baseball team is, but not the sacred details of their financial choices.
The first question becomes what is my desired result(s)?
I want to create a position or a place in the social networks of the Web where people go when they have commercial intent. And then I want them to be influenced by social content to:
Then, the second question is: Can I increase commercial intent on community or social platforms?
Absolutely, people are always looking for a good deal. That is the appeal of eBay and Amazon. And they love to buy the buzz (e.g., Cabbage Patch Dolls, Tickle Me Elmo, Toyota Prius, Apple iPhone).
So, how would I do that? Let’s stay focused, simple, and cheap–use/test Facebook.
Now, to really make it work you have to add in the buzz. Here are a few hints on consistent money makers (more info is call consulting revenue): ego, exclusivity, value I can pass to friends/network.
Tags: social network, social web, community, quicken loans, lendingtree, lowermybills, bankrate, bill rice
Yahoo! has launched their new social networking platform into private beta. It is very Facebook-like with some interesting features. If you would like an invitation to try it out email me wmrice [at] gmail [dot] com.
My Yahoo!Mash Profile: http://mash.yahoo.com/wmriceusa
One of my perennially favorite fantasy players, Kevin Youkilis, just started blogging: Yooooouuuuukkkkk
I love this trend that I think started with Curt Schilling. This is a great way to bring the fans back inside the game!
Technorati Tags: Youkilis, baseball, blog, mlb, boston, redsox
This is one of the big questions and ideas for the future that Dave Winer ponders.
Technorati Tags: Internet, archives, social content
I must confess I don’t get (conceptually) the fascination, but I suppose I need to try it…
Marshall Kirkpatrick » Twittering more than blogging
This is particularly fascinating, considering the number and frequency of production software pushes we do at Kaleidico:
David Carr, business writer for the NY Times talks about his blog in 24-Hour Newspaper People – New York Times.
It is interesting that he talks about relationships and community. I have also felt this was a power of blogs. I have read, written, and met people I never would have had I not had a blog for the last several years.
Akin to this is the feed reader. My feed reader is more and more like my mail box. I go their periodically throughout the day and see what my friends are saying and often leave my comments (on their blog) or commentary (on mine, tracked back).
It is a great social tool.
(Via The New York Times.)
Doc Searls walks through an interesting discussion of Independent Identity in Networked Markets. I definitely believe that the new market(ing) model on the Internet is going to swirl around his ideas of value constellations and identity. Traditional lead generation is having a great run on companies aggressive understanding that driving consumers to the Internet, where data aggregation and analysis is simple allows for real marketing ROI-type metrics and accountability.
However, the natural evolution is understanding how to work within your value constellation as a business to draw the “Intentions” of your consumer to your product or service. As Doc says, identity is a key part of that process because it shapes and segments the Intention you are trying to gain.
I think the close to actively attempt to create a system that leverages these concepts is Seth Goldstein’s group at /ROOT (blog).
(Via Doc Searl’s IT Garage.)
I went to BloggerCon III, which was my first, and it was a great experience. I think I will try to make this one too:
BloggerCon IV: ”
Friday, April 14, 2006
BloggerCon IV in SF, in June
Let’s do the fourth BloggerCon, in San Francisco, the week of June 19, the exact date TBD.
The goal of the conference is to bring together people who wish to talk about the art and science of blogging, podcasting, video, syndication, unconferences, and related topics. Contexts for discussion will include politics, academia, libraries, publishing, and… ?Every session will have a discussion leader and a topic, the goal is to share what we know, and create opportunities for innovation. The standards of previous BloggerCons will be practiced. No audience, speakers or panels. There will be one session on business models, which will be off-topic in every other session. (We’ve noted if this rule isn’t stated up front, some people like to discuss this topic in every session.)
The purpose of the conversation is to create community in areas of technical interest, and in areas of professional interest. This can be seen as a conference “
(Via BloggerCon.)
I want to get into the political mix of blogging for the 2006 election cycle. I am sure this will be a great venue to make connections. They are generally Liberals congregating, but I might be able to generate a Conservative contingency and get a nice balanced conversation going. It would be even cooler if we could find some common ground to work on. We shall see…
