Threshold Resistance, by A. Alfred Taubm…
спални комплектиThreshold Resistance, by A. Alfred Taubman is a remarkable little business gem. It is a very brief autobiography of this iconic luxury retailing pioneer, but packed with real wisdom.
The core concept is “threshold resistance,” which essentially is the philosophy of finding and eliminating anything that is preventing your customers from crossing your threshold and doing business with you.
His business was retail, but I see all kinds of applicability to online marketing and lead generation. I also spotted lots of valuable advice for sales people and understanding their mission in lowering that resistance.
