Rice’s Riffs

Time to jump into the fray. The last couple of weeks a discussion has been frothing over the effects of the mortgage market chaos on online advertising.
Jerry Neumann started me thinking about what might happen to lead generation in the changing mortgage market, why some arguments seem counterintuitive, and past data in other similar markets [...]

The announcement that IBM has received approval for mortgage originations could be bigger news than many might first imagine. This could be the entrance of mortgage as a service (MaaS) taken from the lessons of SaaS.

IBM Lender Business Process Services, or LBPS, received clearance to provide mortgage origination services for federally insured Federal Housing Administration [...]

There is major focus on the current mortgage market and the myriad of effects on everything from consumers to advertisers. But are is there a bigger economic picture to be heeded?
Should we be tweaking our business plans and preparing our investment portfolios for a recession?
Tags: mike rivers, investments, portfolio, mortgage market, investing, recession

Apparently not, but LowerMyBills mortgage advertising seems to imply just that. Personally, I do not think this egregious as advertising creatives often push the envelope a bit. However, I do think that it signals a greater problem within the Experian/LowerMyBills organization: stretching the advertising voice and message to satisfy shear volume. Somewhere they missed the [...]

While the media and the market is focused on mortgage meltdowns, downgrading online Ad companies, and maybe even pitch-forking a few lead generation companies a few smart people (notice, I added myself–hey, it is my blog there must be a bit of ego in me) are thinking about building a better lead generation mouse trap:

Jerry [...]

We thought there were problems in the mortgage market, but now we are guaranteed long-term ramifications of this dramatic correction–the politicians have made it their issue.
Let’s take a look at what they are proposing and hypothesize what the long-term effect might become.
The Federal Reserve
Federal Reserve Chairman Ben Bernanke issues his assurance that The Fed stands [...]

Even the King of Real Estate Investing can have bad timing. Trump Mortgage exits the mortgage market too.

Technorati Tags:
mortgage market, donald trump, mortgage implosion

Angelo Mozilo’s frantic unloading of CW shares is probably not inspiring investor confidence.

Brian Kukwa talks about mortgage lenders’ need for a customer acquisition strategy in the emerging market and how the partnership between Kaleidico and LoanWeb can be that winning strategy.
(Via Brian Kukwa’s Blog.)

Ask and you shall receive.
A couple of days ago as the MicroPersuasion Blog talked about AOL charging a fee to ensure email delivery to their clients and Dave Winer and Fred Wilson talked about making RSS simple enough to become mainstream–I pondered if this was an answer to a major problem I run into with [...]