Matt Cutts (Google I/O) SEO Basics

- Image via CrunchBase
Lots of good SEO basics from the Google Webspam Team Leader. Getting advice straight from the source.
I am amazed how many times even the best SEO gurus miss/forget the basics of user experience and conversion features that help the consumer, your SEO, and (of course) revenue!
SEO Basics
- Use consumer language, not industry jargon
- Put the simple stuff up front (complex deeper) – that is what most people come looking for
- Make it easy to click for more details
- For heaven sakes give them a “Buy” button
Take a look:
What did you think? Comments welcome below.
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