Content, and copywriting specifically, are the keys to the Web lead generation and sales. Learn from some of the best:
Content vs. Links (Online Marketing Blog)
Link Building Strategies that Work (Copyblogger)
Creating Cornerstone Content (Copyblogger)
From copyblogger, rapidly becoming one of my favorite blogs–The Mark Twain Guide to Better Blogging.
Here are a couple more that I think should be important to bloggers:
We write frankly and fearlessly but then we “modify” before we print.
- Life on the Mississippi
I think this would add more power to even the most radical writers, because rational, logical prose is always more persuasive.
To get the right word in the right place is a rare achievement. To condense the diffused light of a page of thought into the luminous flash of a single sentence, is worthy to rank as a prize composition just by itself…Anybody can have ideas–the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.
- Letter to Emeline Beach, 2/10/1868
Often as bloggers we think the scroll wheel gives us the liberty to use your screen until your wrist is tired and you click away.
I notice that you use plain, simple language, short words and brief sentences. That is the way to write English – it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in. When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them – then the rest will be valuable. They weaken when they are close together. They give strength when they are wide apart. An adjective habit, or a wordy, diffuse, flowery habit, once fastened upon a person, is as hard to get rid of as any other vice.
- Letter to D. W. Bowser, 3/20/1880
Remember readers come to learn. Some are there for the first time. So, always write for the naive.
Read more Twain to enjoy life more and write better.
A great statement on the value of effective copy writing.
(Via Network Marketing for Women.)
