Rice’s Riffs

I have been spending some time learning more about the buzz around the attention economy. Not entirely for academic reasons, but because my company, Kaleidico, provides customer acquisition and lead management solutions. So, we are focused on maximizing our clients’ conversion rate.
One of the challenges of maximizing conversion is ensuring our clients are getting the [...]

MicroPersuasion highlights eBay bringing social software like wikis, blogs, and tags as marketing tools to their sellers.
These are some of the ultimate tools of the attention economy. It will be interesting the tools that come up with that begin to harvest our attention, and make it easy to create value to consumers and companies [...]