Bill Rice

Matt Cutts (Google I/O) SEO Basics

Lots of good SEO basics from the Google Webspam Team Leader. Getting advice straight from the source.

I am amazed how many times even the best SEO gurus miss/forget the basics of user experience and conversion features that help the consumer, your SEO, and (of course) revenue!

SEO Basics

• Use consumer language, not industry jargon
• Put the simple stuff up front (complex deeper) – that is what most people come looking for
• Make it easy to click for more details
• For heaven sakes give them a “Buy” button

Take a look:

What did you think? Comments welcome below.

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