Posted by Bill Rice on 11/28/07 in featured, search
E-Loan apparently, in an interesting declining mortgage market strategy, cancels its affiliate program. Scott Fish, an SEO expert, alerts us to another mortgage lender move to survive in an increasingly challenging market.
I have to agree with Dave Rigotti of Freezing Hot that this is seems counterintuitive for a loan originator that was built on the [...]
Posted by Bill Rice on 10/11/07 in search
Local lead generation and social networks have begun attracting the eyes of prominent venture capital firms. ReachLocal and Outside.in raise over $60 Million in separate efforts.
ReachLocal, who is addressing opportunities for online media to dip into a $97 billion offline local advertising market, attracts $55 million from Rho Ventures and Galleon Crossover Fund.
Outside.in, a Brooklyn, NY local social [...]
Posted by Bill Rice on 10/8/07 in search
The Real Estate Tomato thinks it is a no-brainer to trade in your pay-per-click Google Adwords campaigns for the keyboard and a blog. Here are their 7 reasons:
Longevity
Long Tail
Clickability
Trust
Relevance
Cost
Internet Marketing Skills
I certainly agree. I would also add a couple of additional ones that are critical even if you continue pay-per-click:
Credibility
Quality
Even if you are focused on [...]
Posted by Bill Rice on 10/1/07 in search
Barry Diller has a very diverse portfolio of Internet businesses. Investors and consumers have long wonder what the synergies between the businesses was or would become.
Can Ask.com and search create that synergy?
Diller has made growing Ask a priority and pledged to use the search engine as "the glue" to bring together IAC’s myriad Internet businesses, [...]
Posted by Bill Rice on 04/13/06 in search
He does it again with IceRocket.com.
Posted by Bill Rice on 01/20/06 in search
Wandering the Blog “Library” is why the conversations of the Web and Blogs in particular are marketing! Great illustration from a venture capitalist–maybe I should send him a copy of Cluetrain‘>Cluetrain.
Technorati Tags : vc, search, leadmanagement
Posted by Bill Rice on 01/10/06 in search
Maximizing your search results or search engine optimization is only one critical leg in the search marketing and sales cycle. This cycle has six elements: content, result, inquiry, offer, acceptance, fulfillment. Profitable search strategies make these elements fluid and seamless. Banks are looking for the most effective and profitable way to market their products and [...]
tag this