Posted by Bill Rice on 04/15/08 in contact, featured, sales, social, twitter
No more excuses for not staying in contact with friends, family, and business contact. Now you can have social contact management that works seamlessly with your existing Twitter.
Here is the idea and what to do:
Get Twitter or have Twitter, who doesn’t have Twitter yet?
Follow salestwit
Sign-up for a “closed” beta invite at www.salestwit.com
When you get your [...]
Posted by Bill Rice on 01/10/08 in featured, sales
Started a guest series of posts on leadcritic.com.
I am going to give you the framework for a repeatable process in Internet lead buying and lead management. Take a look at the 10 part series on Internet lead buying and sales processes.
Tags: lead buying, Internet leads, lead management
Posted by Bill Rice on 10/16/07 in sales
There has been a lot of discussion about Internet lead quality declining. Is it the marketing or the market? I believe it has a lot to do with consumers reacting to the media and the market.
read more | digg story
Posted by Bill Rice on 10/9/07 in sales
Root Markets comes out from behind a long silence with yet another "plan." This one not so radical as Seth Goldstein’s version (past CEO) or different from past AOL plans (subscription). This time it is Yahoo and it doesn’t look so different from good old fashion display ad lead generation.
However, I think the most interesting [...]
Posted by Bill Rice on 09/17/07 in sales
Adding to my argument for sustainable growth in the online lead generation market…
If you agree with my premise that advertisers are increasingly demanding a shift from CPM to ROI as the effective marketing metric. Then it seems that the Internet Advertising Bureau may have the most compelling statistics:
"The Interactive Advertising Bureau says Internet advertising is [...]
Posted by Bill Rice on 09/17/07 in sales
Time to jump into the fray. The last couple of weeks a discussion has been frothing over the effects of the mortgage market chaos on online advertising.
Jerry Neumann started me thinking about what might happen to lead generation in the changing mortgage market, why some arguments seem counterintuitive, and past data in other similar markets [...]
Posted by Bill Rice on 09/7/07 in sales
Does this enhance conversion rates?
Tags: hugh macleod, advertising, conversion, consumer, marketing
Posted by Bill Rice on 01/2/07 in sales
Can a free blog and simple humor double your sales? Maybe you should take a quick look at Hugh’s thoughts and results on marketing Stormhoek a little know wine label 12 months ago.
(Via gapingvoid.)
Technorati Tags:
lead generation, hugh macleod, gapingvoid, marketing
Posted by Bill Rice on 12/19/06 in sales
Whenever we are engaged in a complex sale we often forget that our prospect does not eat, drink, and breathe our business. Assuming they do typically leads them to feel venerable in the transaction–”am I stupid?,” “is this person trying to fast talk me?,” “I don’t even know enough to ask a question.”
Seth Godin gives [...]
Posted by Bill Rice on 12/14/06 in sales
There was a whole lot more I got from Seth and friends in the brief one day I spent with them, but this is the top ZOOM stuff I am injecting into my company.
3 Things I Learned from Seth:
Subscriptions are magic. It allows you to create and find products and services for your customers, not [...]
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