Is Ask.com (search) “the glue” for IAC/InterActiveCorp?

Barry Diller has a very diverse portfolio of Internet businesses. Investors and consumers have long wonder what the synergies between the businesses was or would become.

Can Ask.com and search create that synergy?

Diller has made growing Ask a priority and pledged to use the search engine as "the glue" to bring together IAC’s myriad Internet businesses, which include LendingTree, Citysearch, Evite, and Zwinktopia.

Personally, I am not quite seeing the vision. I will have to look closer at Ask.com and see if I understand how  Ask.com would go beyond what Google or any other search engine does organically with these properties.

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