Just in case you are still trying to figure out why social networking is a trend you should be monitoring–Hugh MacLeod of GapingVoid stupid proofs it for you.

Throughout life you, like any good investment, are always a product of your leverage and ability to scale. That is what a social network is all about.

Leverage is all about the depth and genuineness of the relationship. Is there trust? Have you provided consistent and repeated value to your network? This allows you to quickly and effective rally your community to action.

Scale is about having the right relationships that allow you to quickly expand your innovation or initiatives to the broader market. Is your network vertically or horizontally industry focused? Are the relationships generally at a level that impact decisions? These questions will determine if you have the ability to quickly scale an idea.

Social networks are important and certainly critical to being effective as an entrepreneur. Stop wondering if it is important and work on creating and shaping a better network.