I have been spending some time learning more about the buzz around the attention economy. Not entirely for academic reasons, but because my company, Kaleidico, provides customer acquisition and lead management solutions. So, we are focused on maximizing our clients’ conversion rate.

One of the challenges of maximizing conversion is ensuring our clients are getting the attention of their customers. In thinking about ways to increase our clients attention quotient. This led me to consider one of the key components of winning in a competitive marketplace–trust. Some people would have said brand, but I think this is only an identity element that helps consumers authenticate the products and services of a company they trust.

How can a lead management system build trust for a client?