Dave Winer’s comments in his “Is Web 2.0 a bubble?” post, particularly this part:

“Don’t we all know that web advertising is a scam? A friend who writes for a very big news site said the other day that he had never clicked on an advertising link. Even people whose salaries are paid by the advertising industry think it’s a scam. And scam is just another word for bubble.”

Has me continuing to think about where online media and advertising markets will go when they mature beyond the current mindless aggregation of largely arbitrary click-throughs. I think it will have a lot to do with Identity and not just who I say I am, but who I really am. That is why I think it is important to understand we do not own our identity it is created. This is what creates our constellation.

This is where we are going.